Part-time “Marketing Executive” who leads and manages your business’ Digital Footprint Marketing Strategy. Successful businesses require executive marketing leadership, to improve the overall success of your digital footprint marketing strategy and ROI; but not all businesses need a full-time CMO. A Fractional CMO delivers the leadership for your digital footprint marketing strategy requires, on a part-time, flexible basis. Konect360’ CMO Management approach easily guides you through the “Conquering the Random Measures of Marketing” while increasing your ROI needs. Konect360’ CMO Management method creates solid, calculated, sales-minded marketing groups and programs; while helping customers develop skilled marketing team.
Digital Automation Marketing is the journey a customer takes through their Digital Footprint Advertising Campaigns, steering your website and/or ecommerce solution, and easily converting sales into ROI. This process is done by combining digital footprint marketing strategies used to produce traffic to your business and cultivating them properly to become trustworthy customers who support your business. Konet360MAP controls ALL Digital Automation Marketing tools, to track the growth, achievement, and engagement of any Digital Automation Marketing strategy or ad campaign.
What Are The Parts of Digital Automation Marketing?
Funnel’s Foundation: Identifying Your Goals
Opening the Floodgates: Driving Traffic to the Digital Automation Funnel
Aiming Your Traffic: Aiming Your Traffic from Top to Bottom of the Automation Funnel
Your objectives control your Digital Automation Funnel’s “Up-sells”, “Down-sells”, and “Gated Content”. Tantalizing a customer to give you their contact information, in exchange for something of value to them is key (with respect to the visitor’s stage in the funnel).
The Konect360 state-of-the-art approach to SEM and SEO is simple and extremely cost-effective, allowing our customers to experience an easy and transparent solution, through our FREE Konet360MAP solution, to track the growth, achievement, and engagement of any organic or paid SEM and SEO Marketing strategy and/or ad campaign.
Search Engine Marketing “SEM”:
Internet marketing involving the advertising of the Website and/or eCommerce Solution by enhancing the visibility and rankings with the Search Engine Results Pages “SERP”, mainly through Pay-Per-Click “PPC” advertising. SEM also compliments Search Engine Optimization “SEO”, adjusting or rewriting content and site architecture, giving higher ranking in SERP, while enhancing PPC listings.
Search Engine Optimization “SEO”:
Improves the rank and amount of Website and/or eCommerce Solution traffic from any search engine. Search Engine Optimization “SEO” focuses on Unpaid Traffic – “Natural” or “Organic” Results, instead of “Direct and/or Paid” Results. Unpaid Traffic derives from various kinds of search through search engines (image search, video search, academic search, news search, and industry-specific upright search engines).
Konect360’ art-of-the-art approach to Pay-Per-Click “PPC” and Paid Advertising is uncomplicated, inexpensive, and extremely successful, allowing our customers to experience an easy and transparent solution, through our FREE Konect360 solution, to track the growth, achievement, and engagement of any paid Pay-Per-Click and Paid Advertising strategy and/or ad campaign.
Pay-Per-Click “PPC”:
Website and/or eCommerce Solutions can also offer PPC ads. Website and/or eCommerce Solutions using PPC ads can exhibit an ad when select keywords match up with the advertiser’s keyword list included to unique ad Groups, or when the Website and/or eCommerce Solutions’ content shows relevant content. These type of ads “Sponsored Links” or “Sponsored Ads”, and are located nearby, above, or beneath organic results on the SERP, or anywhere on the Website and/or eCommerce Solution.
Paid Advertising:
Provides marketing information to potential consumers. There are primarily two (2) types of Paid Advertising:
Online Advertising:
Search Engine Marketing “SEM”, Social Media Marketing, Email and Text Message Marketing, Blogging, Display Advertising (web banner advertising), and Affiliate Marketing (performance based).
Programmatic Advertising:
Automated buying and selling of online and offline advertising, aiming marketing strategies and campaigns to specific consumers, so advertisers only pay for ads delivered to the correct consumers at the correct time, while relying less on the “spray and pray” technique of digital advertising.
Konect360 provides a turn-key Local SEO Listing Marketing Solutions transforming your SEO Strategy into a fully transparent local presence, by routing everything through search engines, social media and local listing outlets. Any business with a physical and/or virtual location or serves a geographic area can benefit from Local SEO Listing Marketing. Our FREE Konet360 solution controls ALL Local SEO Listings Marketing tools, to improve your local footprint presence.
Below are the key features we offer:
Local SEO Tools
Review and Reputation Management
Konect360 provides turn-key Social Media Marketing Solutions promoting our customers’ products or services. Social Media Marketing is the future of Digital Footprint Marketing for both experts and researchers. Our FREE Konet360MAP solution controls ALL data analytics tools, to track the growth, achievement, and engagement of any organic or paid Social Media Marketing strategy and/or ad campaign.
Remember, Social Media Marketing includes the management of a marketing campaign, control, scope and the establishment of the customer’s social media ”culture” and “tone”.
Passive Solution
Active Solution
Social Media Marketing is amazing when use communication outlets, pursuing specialized audiences with social media influencers and personalities “Influencer Marketing”. Influencer Marketing brands the opportunity when reaching your targeted audience in a legitimate and realistic way using chosen influences advertising your product or services.
Konect360 provides “Marketplace Marketing Services”, a type of e-commerce platform where people exchange goods, services, or information.
The online marketplace model is growing rapidly. In 2021, online marketplaces generated 67% of all global eCommerce sales. By 2027, third-party sales through online marketplaces will be the largest retail channel globally. Though the term “marketplace” has several economic uses, this article focuses on online marketplaces like Amazon and Airbnb.
If you’ve ever used Amazon to shop, Upwork to find a freelancer, or Airbnb to book a stay, then you are probably familiar with the marketplace definition.
An online marketplace is a digital platform that connects two or more distinct groups of users in exchanges of products, services, or shared resources.
The platform enables these different user groups to transact directly and receive a fee or commission from successful transactions.
Online marketplaces can be grouped differently based on the participants involved and the product or service being exchanged:
Participant Involvement:
Products or Services Being Exchanged:
Here is a list of online marketplaces:
Product Sales
Events
Vacation Rentals
Home Services
Transportation
Fashion
On-demand Services
Groceries
Freelance Services
Health & Wellness
Education
Childcare
At Konect360, we’ve worked with thousands of marketplaces, from budding solo ventures to well-funded companies.
Konect360 has an approach to email Marketing which is exciting, productive and very cost-effective compared to normal traditional ways of email Marketing. All email Marketing strategies and campaigns are managed through our FREE Konet360 solution, eliminating the individual charge of each sent or received email. Email Marketing sends business-related messages, usually to groups of people, using email. These emails are normally business advertisements, requests for business, or solicitation of sales or donations.
Email Marketing strategies and campaigns accomplish three (3) primary goals
The term usually refers to sending email messages with the purpose of enhancing a merchant’s relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.
Konect360 offers SMS and MMS (Text) Marketing, which amplifies your local audience, by sending mobile messages through a GEO targeting solution. All SMS and MMS (Text) Marketing Strategies and Campaigns are managed through our FREE Konet360 solution, tracking your audience’s growth, achievements, and engagements through SMS and MMS (Text) Marketing strategy and/or ad campaign.
SMS Messaging:
Supports text and links, and limits SMS texts to just 160 characters.
MMS Messaging:
Supports rich media (images, GIFs and video) up to 500 KB of data (1,600words) and up to 30 seconds of audio or video.
Konect360 performs Review and Reputation Management through Local SEO Listings Management, and is managed through our FREE Konect360 solution, improving your local footprint presence and controlling online feedback by your audience.
Review Management tracks audience reviews and responds when essential. Businesses usually manage their own reviews using expensive software, but with Konect360 this service is FREE through the Konect360 solution.
Reputation Management consistently monitors, optimizes, and responds to ALL business-related online information, building a positive brand awareness online. Businesses usually use a digital or reputation agency and/or expensive software to perform this service, but with Konect360 this service is FREE through the Konect360MAP solution.
Your Reviews and Reputation is determined by all community information posted online about your business. This includes:
Online Presence:
Local listing sites, social media and business directories.
Social Media:
Comments, Likes, Shares, Check-ins and Hashtags.
Blogs:
Comments, Followers and Article Mentions.
News Article:
Comments, Shares and Article Mentions.
Discussion Forums:
Reddit and like company, including industry forums.
Reviews and Ratings:
Quantity, Recency, Breath and Star Ratings of and from reviews.
Konect360 provides turn-key Video Marketing, promoting our customers’ products or services. Our FREE Konect360 solution controls ALL data analytics tools, to track the growth, achievement, and engagement of any organic or paid Video Marketing ad campaign.
Video Marketing is an integrated marketing communications strategy, enhancing the audience’s involvement with social interest around video. With Video Marketing strategy and/or campaigns, video content, distribution and audience self-expression tools bring together an individual to “adding a voice” to content; then help distribute to social connections. Video Marketing benefits from the “Cast of Influencers” of a social gathering. This attracts audience | economic | social-culture theory around the mindset of sharing; which is different from Social Marketing having the intention of motivating behavior for a social good.
Konect360 provides strategic “Blog Marketing Services”; which has been key, behind many successful brands, big and small. If you’ve ever stumbled upon an insightful post that answered your burning questions while inspiring you to buy something new, chances are it was part of a strategic marketing blog approach. Whether you’re a solopreneur, a small business owner, or the head of a marketing department, a well-thought-out blog can deliver serious results.
But what exactly is blog marketing? How does it work, who benefits from it, and – perhaps more importantly – how do you get started without drowning in work or burning a hole in your budget? Let’s dig in.
Blog marketing is a blog to promote your business, brand, or products. It’s a part of a broader digital marketing strategy, leveraging valuable and engaging content to attract and retain your target audience. Think of it to have ongoing conversations with potential customers, positioning your brand as the expert they trust.
It aims to tell a story, solve problems, and build a connection that goes beyond sale. For example, think about a skincare company publishing posts about seasonal skincare routines or a tech startup explaining the latest trends in AI. These blogs subtly guide readers toward becoming loyal customers. And that’s the magic of a content marketing blog: it informs, inspires, and converts.
Create Valuable Content:
Drive Traffic:
Share your blog posts on social media, through email marketing, or by optimizing search engines. This is known as an SEO (Search Engine Optimization) marketing blog.
Encourage Readers:
Encourage readers to comment, share, or engage with your content.
Convert Traffic Into Action:
Choosing the right type of blog marketing depends on your audience and objectives. These different approaches have to fit your business goals and marketing strategy:
Niche Blogging:
Focus on a specific topic to build authority in a particular area.
Affiliate Marketing:
Corporate Blogging:
Use your blog to share company news, industry insights, or thought leadership.
Personal Blogging:
Build a personal brand while subtly marketing your expertise or services.
Need a more illustrated example? We got your back. Let’s say you’re a small business owner selling eco-friendly cleaning products. You start a blog featuring:
By optimizing for keywords like “eco-friendly cleaning tips” and sharing posts on social media, you attract environmentally conscious readers who are likely to purchase your products. That’s blog marketing at work!
By optimizing for keywords like “eco-friendly cleaning tips” and sharing posts on social media, you attract environmentally conscious readers who are likely to purchase your products. That’s blog marketing at work!
Blog Marketing Benefits
There are plenty of reasons why blog marketing has become a go-to strategy for businesses:
Not-So-Good Side:
Blog marketing is a long-term investment in your business’ growth. Yes, it requires time, effort, and consistency, but the rewards are worth it. By crafting valuable content, optimizing for SEO, and promoting your posts, you can build trust, increase traffic, and turn readers into loyal customers. So, whether you’re creating a content marketing blog or exploring digital marketing blogs for inspiration, now’s the time to harness the power of this tool to grow your business.
Konect360 approach to Affiliate and Partnership Marketing is uncomplicated, inexpensive, and extremely successful, allowing our customers to experience an easy and transparent solution, through our FREE Konet360MAP solution, to track the growth, achievement, and engagement of any Affiliate and Partnership Marketing strategy and/or ad campaign.
What is the added value for the Merchant? It’s simple; Konect360 gives the Merchant a dedicated Project Manager to manage hundreds of Publishers (Affiliates), without the Merchant’s involvement. This increases the Merchant’s market position, eliminating time-consuming processes of recurring approvals and relationship building with Publishers (Affiliates). ALL Advertising Services are performed by Konect360.
Konect360 provides State-of-the-Art Automation Programmatic Marketing on a Global scale, allows our clients to purchase ad space, choose ideal locations for ads, target their ads, and much more.
Digital ad spending now accounts for more than half of ad spending in the U.S. and for good reason – it gets results. According to Google, its ad network has an average ROI of $2 for every $1 spent.
Efficiency:
Programmatic advertising can save you significant amounts of time using automation. Automation can take care of repetitive tasks, such as placing bids and requesting ad space. It can also help your complete analysis, that would otherwise be extremely time-consuming.
Precise Targeting:
Transparency:
Automation and software provide advertisers with lots of information about where their ads get placed, how much they’re paying, and how their ads perform. This information allows for greater transparency into advertising campaigns
Real-time Reporting and Optimization:
Through advertising software, advertisers can get real-time reporting about how their ads perform. You can see precise details about your ads’ performance and use this information to optimize your campaigns
Increased Reach:
Improved ROI:
Konect360 operates globally as an Operations | Technology and Hosting | Creativity and Marketing | Employment Agency. Our expertise lies in delivering cost-effective, professional, and dependable services across various domains, including Interactive Mobile Road Shows, Events, Personalization, Immersive Experiences, Storytelling, and Social Sharing.
Our expertise in evoking emotional connections, increasing brand loyalty, and encouraging word-of-mouth promotion differentiates us from static marketing programs.
Interactive Events:
Hosting events or activities where consumers can engage with the brand in a fun and meaningful way.
Personalization:
Tailoring experiences to individual preferences create more impactful interaction.
Immersive Experiences:
Using sensory elements such as sight, sound, touch, and smell to fully immerse consumers in the brand experience.
Storytelling:
Creating narratives that resonate with your audience and make memorable experiences.
Social Sharing:
Encouraging participants to share their experiences on social media to extend the reach and impact of the campaign.
Social Sharing:
At Konect360, our B2B mobile marketing programs are designed to connect directly with your customers. We specialize in one-on-one meetings with key decision makers. By offering a fully immersive experience, our experiential approach helps your customers better understand your products and services.
Business to Consumer:
Business of Healthcare:
Business to Education and Outreach:
Our educational programs create environments that immerse students in hands-on educational learning activities from welding to medical procedures that provide real life scenarios in a virtual setting. Experiential learning is a proven method allowing effective education, training and certification by building a more skilled workforce.
Diversity | Inclusion
By understanding the values of different cultures and lifestyles we provide programs that enhance training and action results. Our programs encourage education, understanding, and involvement.
Konect360 offers Lead Generation Marketing with all Digital Footprint Marketing Solutions, increasing the percentage of visitors to your Marketing Strategy and Campaigns, so visitors engage in a type of Call-to-Action (purchasing a product and/or service or leaving contact details). Our FREE Konect360 solution controls ALL Lead Generation tools, to track the growth, achievement, and engagement of any organic or paid Lead Generation Marketing ad campaign.
Lead Generation Marketing is usually combined with Lead Management, moving leads through a Digital Automation Funnel strategy. This is referred to as Pipeline Marketing.
Konect360 offers Conversion Rate Optimization “CRO” with all Digital Footprint Marketing Solution, to increase the percentage of visitors to your Marketing Strategy and Campaigns, so visitors engage in a type of Call-to-Action (purchasing a product and/or service or leaving contact details). Our FREE Konet360MAP solution controls ALL CRO tools, to track the growth, achievement, and engagement of any organic or paid ad campaign.
Konect360 provides turn-key Analytics, Tracking and Campaign Reporting, allowing full transparency on ALL Digital Footprint Marketing strategies and/or ad campaign. Our FREE Konect360 solution controls ALL Analytics, Tracking and Campaign Reporting activity, improving your all-around digital footprint presence.
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